Australian Glow Case Study

We created an irreverent, eccentric tone of voice and a Gen Z focused strategy for self tan brand Australian Glow. After their vibrant packaging and art direction rebrand, they needed a voice that would support their colourful personality. In the sea of self tan sameness, we made sure the Australian Glow voice would pop.

We delivered brand strategy, voice guidelines, web copy, product descriptions and social captions that embody the fun-loving, slightly kooky personality we'd designed for Australian Glow. The brand has made serious strides for sustainability, but communicating them doesn’t need to be serious. It’s self tan, after all.